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Bayanat Box / Brand Design & Strategy

Date & location

May 2015 - Beirut, Lebanon

Design skills

Case Study, Branding, Photography, UX/UI Design

Role

Art Director

Developed a comprehensive online brand strategy for Bayanat Box—an NGO platform delivering fresh socio-economic analysis of the Arab World via Facebook, Instagram, YouTube, Google, and Twitter.

• Collaborative approach: collaborated closely with a team to craft impactful visual content and data-driven narratives, aiming to engage and inform effectively.

• Color-Coded content: innovatively employed color-coded categorization to distinguish topics: Economy (light blue), Human Capital (yellow), Society (orange), Environment (blue), and Infrastructure (red).

Achievements:

1. Enhanced brand awareness: markedly increased brand recognition and social consciousness, empowering the Arab World with informed content on economic, social, and environmental aspects.

2. Impressive social growth: attained significant social media expansion—surpassing 100K followers on Facebook and amassing an engaged Instagram community of 15K+ within a year.

In conclusion, the Bayanat Box Online Brand Strategy project showcased the capability to devise a comprehensive digital strategy, create compelling narratives, and effectively engage an audience. Our collective accomplishments highlight the success in raising awareness and fostering empowerment through insightful socio-economic analysis.

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