About Me
Multidisciplinary designer with 10 years of experience in branding, art direction, editorial design, and UX/UI. I create bold brand identities, campaigns, and digital products with a strong focus on storytelling, detail, and cohesive user experience.
I’ve worked across print, digital, and environmental design, and love combining creative vision with product thinking to build engaging, meaningful brand experiences.
Skills
Branding & Visual
Visual identity · Logo design · Editorial & packaging · Art direction · Infographics · Motion/2D animation
Product Design & Strategy
User Research · Journey Mapping · Wireframes · Prototyping · UI Design · MVP Scoping · Prioritization · Brief Writing · Agile Sprints · Stakeholder Collaboration
Experience
Lead Product Designer
Oct 2022 - October 2024
Waverider / Mental Health Startup, New York
Lead UX/UI designer
Jun 2018 - Jul 2020
Antwork / Coworking Space, Beirut
Founding Designer
Nov 2019 - Sep 2022
Beanstock / Real Estate Fintech, Paris
Freelance Designer
June 2015 - Present
Managed a diverse design portfolio for 30+ clients
Graphic & Digital
Jun 2015 - Aug 2016
République / advertising agency, Beirut
Graphic & Digital
Sep 2016 - May 2018
Vit-e / design agency in Beirut