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Lila Rodes / Branding for a Fashion Designer
Date & location
September 2017 - Beirut, Lebanon
Design skills
Brand Identity Design, Logo Design
Role
Freelance Graphic Designer
The creation of a classical branding design for a seasoned fashion stylist in her 50s provided an opportunity to blend creativity with a deep understanding of her style and clientele. This project aimed to harmonize individuality with a diverse client base, resulting in an authentic representation.
Project approach: crafting her branding identity required balancing her individuality with her diverse clientele. Collaborating closely, I captured her style preferences and professional journey to create an authentic representation.
Elegant visuals: inspired by classical fashion and her refined taste, the chosen color palette, typography, and design elements exuded sophistication. This conveyed confidence, trust, and timeless style.
Storytelling through design: the design visually narrated her years of expertise, positioning her as a trusted fashion advisor. It reflected her passion, dedication, and eye for elegance.
Elevating her presence: the branding not only brought her identity to life but also elevated her brand's overall presence. It conveyed professionalism, artistic flair, and her exceptional client guidance.
Impact: the completed branding design resonated with clients and potential clients, portraying her as a timeless fashion authority. It left a lasting impression, reflecting her style insight and expertise.
