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Middle Child / Restaurant Branding
Date & location
2025 - Bordeaux, France (Remote)
Design skills
Logo design, Branding, Packaging Design
Role
Graphic Designer
Middle Child is a Levantine eatery, gourmet grocer, and upcoming cookbook based in Dubai. I was brought on to create a full brand identity that could live across physical products, digital platforms, and editorial formats.
The visual system plays with half circles that shift and align depending on the context. Sometimes stacked, sometimes floating, always slightly off-center. Like the middle child herself.
From the logo to the color palette, typography, packaging, menus, and social templates, I designed a visual system that feels bold yet intimate, blending cultural storytelling with modular design tools for everyday use.
A project that lives between food, feeling, and form.
In collaboration with Rayane Hazim (graphic designer) and Lynn Hazim (chef-founder).
